The Militant (logo)  

Vol. 74/No. 8      March 1, 2010

(front page)
Goal surpassed: Nearly 400
readers renew subscriptions
Militant/John Staggs
Farmer purchases Militant subscription at February 15 rally in Washington, D.C., against racist discrimination by Department of Agriculture.

With dozens of subscriptions coming in over the final days of the drive, the Militant campaign to win 375 long-term readers has gone over the top. The four-week drive ended February 17 with 398 renewals in hand, 23 over the goal!

Reflecting the interest in revolutionary politics, many have also taken advantage of the special offer to purchase Malcolm X, Black Liberation, and the Road to Workers Power for just $10 with their subscription.

A dozen members of United Food and Commercial Workers Local 789 who work at Dakota Premium Foods in South St. Paul, Minnesota, renewed their subscriptions during this drive, reports Tony Lane. A high point of the drive in several cities has been increasing long-term readership among industrial workers.

Militant supporters in Atlanta received a good response when they visited a mobile home park in Mableton, Georgia, February 14. Many subscriptions were sold there during the fall subscription campaign. “We knocked on the doors of subscribers asking them to renew,” writes David Ferguson. “Out of the eight trailers we visited, five people were home and four renewed. One man said he especially liked the Militant’s coverage on Cuba and prepaid for the Spanish edition of Malcolm X, Black Liberation, and the Road to Workers Power.”

“Between the Black farmers meeting in Richmond, Virginia, February 13 and their rally here two days later we sold six Militant subscriptions, including one renewal,” writes Susan LaMont from Washington, D.C. “Six copies of Malcolm X, Black Liberation, and the Road to Workers Power were also sold. There is a lot of interest in the new book among farmers.”

House meetings have been an effective way to secure renewals. In Seattle, “we did a follow up visit with a woman who had twice rescheduled a visit with us,” writes Mary Martin. “She welcomed the discussion about the Militant and the new Pathfinder book and said, ‘I really support this paper. Thank you for working with my schedule so I could get the paper going again.’”

San Francisco tops the chart with 30 renewals. Supporters there won eight new renewals in the last four days of the drive, reports Carole Lesnick. “Two were to leaders of an immigrant rights group in San Jose, and four introductory subscriptions were sold at the group’s recent meeting.”

The success of the effort to build the long-term readership of the Militant helps build momentum for the spring circulation campaign, which will be kicking off a few weeks from now.
Related articles:
Sell the book on ‘workers power’
Montreal store features ‘Workers Power’ book
Subscription renewal drive: Final results (chart)  
Front page (for this issue) | Home | Text-version home