The Militant (logo)  

Vol. 74/No. 3      January 25, 2010

Drive aims to spread
‘Militant,’ new book
(front page)
The one-month drive to win long-term readers to the Militant begins January 16. This effort opens the winter/spring socialist propaganda campaign to discuss a revolutionary working-class response to the capitalist crisis with a growing number of newly interested workers and youth. Those who renew their subscriptions to the Militant over the next four weeks, as well as new subscribers, will be able to buy Malcolm X, Black Liberation, and the Road to Workers Power by Jack Barnes for $10.

The newly published Pathfinder book points the road to ending the dictatorship of capital in the United States and replacing it with the dictatorship of the proletariat. It explains why workers who are Black will be in the vanguard of this fight.

In the introduction Barnes explains, “It is a book about why this revolutionary conquest of state power by a politically class-conscious and organized vanguard of the working class—millions strong—is necessary. About why that new state power provides working people the mightiest weapon possible to wage the ongoing battle to end Black oppression and every form of exploitation and human degradation.”

The book will be of great interest to the more than 2,000 people who subscribed to the Militant last fall. Many were attracted to the paper’s coverage and analysis of the ongoing historical crisis of capitalism and its impact on the working class.

It was during the fall effort that socialist workers saw a new openness from coworkers—and from other working people and students—to the Militant and the perspective of proletarian revolution as the answer to the dictatorship of capital and its devastating consequence for the toilers worldwide.

Militant supporters are taking quotas for the renewal campaign and will be adopting ambitious goals for sales of Malcolm X, Black Liberation, and the Road to Workers Power between now and June. The renewal campaign will be followed by a spring circulation drive, which will also be combined with sales of the book. These efforts will build on the results of the fall campaign.

Anyone purchasing a Militant subscription or a renewal can buy Malcolm X, Black Liberation, and the Road to Workers Power for $10—that is 50 percent off the cover price. Others can also purchase the book for $10 in combination with one or more specially discounted titles: Cuba and the Coming American Revolution, for $5 (a $5 discount); Is Socialist Revolution in the U.S. Possible? for $4 (a $3 discount); or The Working Class and the Transformation of Learning for $2 (a $1 discount). These special offers are good through June 1.

Sales in working-class districts that are predominantly Black will be at the center of this campaign. While knocking on doors and setting up street tables in Black communities last fall, Militant supporters met workers who pre-ordered the book for $10 along with a subscription. With the book now in hand, follow-up discussions with these and other subscribers from the fall will be a top priority.

At the Dakota Premium Foods plant in South St. Paul, Minnesota, 30 workers subscribed to the paper last fall. Militant supporters there have adopted an initial goal of selling 10 renewals and five copies of the new book, in addition to winning new subscribers. “We already have three renewals,” reports Frank Forrestal, in describing the potential to use the Militant to introduce coworkers to the new book now that it’s available. “One worker from Burma sent his renewal in on his own. The other two long-term subscriptions were sold to a Black worker and a coworker from Palau.”

Distributing the Militant’s special supplement containing the introduction to the new book in English and Spanish will be an important part of this campaign. Along with getting back to current subscribers, Militant supporters will be reaching out to potential new readers, getting the supplement in their hands, and following up after they’ve read it with further discussions about the importance of purchasing the book.

Over the next several weeks, beginning with this issue, the Militant will be featuring excerpts from the book.

The Spanish edition of Malcolm X, Black Liberation, and the Road to Workers Power will be available in mid-March.
Related articles:
Laundry, garment workers buy ‘Militant’ outside factory gates
Read, help distribute new book
‘Malcolm X always spoke the truth to our generation of revolutionists’  
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