The Militant (logo)  

Vol. 74/No. 2      January 18, 2010

‘Militant’ launches campaign
to win long-term readers
(front page)
Beginning January 16 the Militant is launching a four-week campaign to increase our long-term readership. The renewal drive, which runs through February 17, provides Militant supporters with an opportunity to get to know the many workers and students who recently subscribed to the paper, talk to them about politics, and encourage them to take advantage of a special offer to purchase Pathfinder’s new book Malcolm X, Black Liberation, and the Road to Workers Power.

Last fall Militant supporters sold more than 2,000 subscriptions through a successful nine-week campaign. A highlight of the drive was subscriptions sold to industrial workers. This included 30 at the Dakota Premium Foods plant in South St. Paul, Minnesota; 18 to workers at the American Apparel garment plant in Los Angeles; and 18 at the JBS Swift meatpacking plant in Marshalltown, Iowa.

Many of these workers and others will be interested in discussing the Militant’s unique and invaluable coverage on the worldwide capitalist economic crisis, Washington’s escalating war in Afghanistan and Pakistan, and examples of resistance by working people around the world.

Those renewing their subscriptions during the drive can purchase Pathfinder’s new book at the special price of $10, a 50 percent discount. This offer is also available for new subscribers won during the renewal drive.

Malcolm X, Black Liberation, and the Road to Workers Power, which includes more than 130 drawings and photographs, explains how workers who are Black have been in the vanguard throughout the history of the class struggle in the United States, and how it is only by the working class taking political power that an effective fight can be waged to rid society of the dictatorship of capital and all its forms of racism and exploitation. The book rolls off the press January 15 and will be available in Spanish in March.

An international goal for the drive will be set over the coming week as Militant distributors meet and adopt quotas for the renewal campaign and sales of Pathfinder’s new book.
Related articles:
Workers pick up ‘Militant’ at factory-gate sales  
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