The Militant (logo)  

Vol. 73/No. 39      October 12, 2009

 
Women’s rights, economy
spur interest in Pathfinder
 
BY THERESA KENDRICK  
MIAMI—The sales effort by Pathfinder Press volunteers to obtain 55 orders for books this fall is off to a good beginning with eight orders tallied so far. The sales effort extends until December 1 and is focused on retail and college bookstores, distributors, libraries, and professors who use titles in college and high school classrooms.

A highpoint of the effort will be a national sales day October 12 when volunteer teams will use the holiday from work to meet with buyers using new promotional leaflets. Volunteers are also planning regional trips to book fairs and conferences, larger bookstores, and college campuses.

Volunteers are taking advantage of interest generated by recent actions in defense of abortion rights to promote upgraded English and Spanish editions of Abortion Is a Woman’s Right. This book explains why abortion rights are central not only to the fight for the full emancipation of women, but to forging a united and fighting labor movement.

They are becoming part of every volunteer sales person’s kit. A wide range of titles are featured on a new Pathfinder Press promotional flyer entitled, “Books on the fight for women’s rights today: from Asia and Africa, to Europe and the Americas.”

Recent library orders are showing wider sales possibilities as the economic crisis continues. In August a regional team from New York visited bookstores and libraries in New Haven, Connecticut. An academic library there placed an order for 92 books.

The Library Journal recently reviewed the Spanish-language edition of Is Socialist Revolution in the U.S. Possible? It can be read online at PathfinderPress.com.

News of protests in Iran against the outcome of that country’s June presidential elections sparked interest in Pathfinder’s 35 Farsi language titles. A new, full color promotional flyer featuring many of the most popular Farsi-language titles is available.

Sales representatives visiting a major Los Angeles-area Farsi-language bookstore found it already has several Pathfinder titles in Farsi. Among them are Socialism on Trial by James P. Cannon, a founding leader of the communist movement in the United States and of the Socialist Workers Party, Their Trotsky and Ours by Jack Barnes, and books by West African communist Thomas Sankara, and Evelyn Reed, a long-time leader of the Socialist Workers Party. The buyer ordered additional titles after the visit.  
 
 
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