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Vol. 73/No. 12      March 30, 2009

 
Pathfinder volunteers' effort
wins increase in book orders
 
BY THERESA KENDRICK  
MIAMI—Volunteers who visit bookstores, libraries, and professors here to get orders for Pathfinder Press titles have made their goal of 20 and hope to go over it in a national campaign running from January 19 to March 15. The volunteers are using this campaign to get follow-up orders from their fall 2008 campaign in which about 235 visits were completed around the country.

Teams of volunteers in several cities took advantage of the day off work on Martin Luther King Day, and later on Presidents Day, to visit bookstores to get orders of titles for Black History and Women’s History months in February and March respectively.

The teams were aided by new promotional flyers on Pathfinder’s newest books—Capitalism and the Transformation of Africa and Is Socialist Revolution in the U.S. Possible?—as well as New International no. 14 with the lead article "Revolution, Internationalism, and Socialism: The Last Year of Malcolm X."

Volunteers in the San Francisco Bay Area got good results from the 41 visits in their campaign last fall. They decided to prioritize 12 of the 22 stores and libraries that had said they would make orders, which several did. As a result, volunteers in the Bay Area went over their goal of five orders. They plan to continue the follow-up visits.

In the Washington, D.C., area, volunteer Tom Headley reported 11 Pathfinder titles had been placed with a bookstore that he had been working with over some time. His persistence paid off.

In Miami, the bookstore at Florida International University south campus included Malcolm X Speaks on its Black History Month table display and Women and the Cuban Revolution in its Women's History Month display.

Upon learning about Pathfinder's new title, Capitalism and the Transformation of Africa, the University of Florida library in Gainesville immediately placed an order. The school has a large African Studies program.  
 
 
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