The Militant (logo)  

Vol. 73/No. 4      February 2, 2009

 
Militant’ starts four-week drive
to win long-term readership
(front page)
 
BY ANGEL LARISCY  
The Militant is launching a four-week campaign to increase our long-term readership, with a goal of winning 350 people or more to renew their subscriptions. The campaign will run from January 24 to February 24. (See initial chart on page 4).

Last fall close to 2,400 people subscribed to the Militant—1,900 for the first time. Most of these subscriptions are now expiring. Supporters should begin by asking people to sign up for a one-year subscription—$35 for 50 issues.

The renewal drive offers an opportunity to get to know these subscribers, meet with them to talk about politics, and encourage them to get involved in activities such as the Socialist Workers local election campaigns or protest actions.

This will be an opportunity for supporters of the socialist newsweekly to reach out to subscribers who have been following the Militant’s coverage of the Israeli aggression in Gaza, many of whom have also been part of the protests against it. Over the past couple of weeks, dozens of people have subscribed to the paper at these actions and we encourage distributors to order larger bundles as part of the effort.

The renewal campaign takes place at the same time as the publication of new Pathfinder titles—Capitalism and the Transformation of Africa: Reports from Equatorial Guinea and Is Socialist Revolution in the U.S. Possible? A Necessary Debate—in English and Spanish. The titles are being offered at a discounted price. Many of those who renew will be interested in these books.

To help in the effort to increase the long-term readership, new subscribes who sign up for six months or longer will be counted toward quotas along with renewals.

Join the effort! Renew your subscription today and encourage your coworkers, fellow students, friends, and relatives to sign up.

2009 'Militant' Renewal Drive: January 24-February 24 (chart)

 
 
 
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