The Militant (logo)  
   Vol. 67/No. 23           July 7, 2003  
Pathfinder supporters surpass
catalog campaign goal
(Pathfinder around the World column)
Pathfinder supporters went over the top in a successful six-week catalog promotional campaign that ended June 1, getting the 2003 Pathfinder catalog into the hands of 272 bookstore buyers or managers in the United States, Canada, and New Zealand. The drive exceeded the overall goal of 250 adopted by local areas participating in this effort. Through this work many new contacts with book buyers were made that will be invaluable for ongoing sales work.

Building on the success of this campaign, supporters have launched a one-month follow-up effort to revisit some of the bookstores and libraries where they received the best response to encourage buyers to place their online order for Pathfinder books. This campaign runs until July 10. The 60-page catalogue provides brief summaries and cover reproductions of the hundreds of titles published and distributed by Pathfinder in English, Spanish, French, as well as Swedish, Farsi, Greek, and Russian. It’s available to be purchased for $1.00 at


Several new attractive flyers highlighting some of Pathfinder’s recently released and most popular titles are now available to be downloaded from the “News from Pathfinder” section of One of the leaflets, entitled “The Cuban Revolution in world politics,” features four of Pathfinder’s recently published titles on Cuba: October 1962: The “Missile” Crisis As Seen from Cuba; Marianas in Combat: Teté Puebla and the Mariana Grajales Women’s Platoon in Cuba’s Revolutionary War, 1956-58; From the Escambray to the Congo: In the Whirlwind of the Cuban Revolution; and Playa Girón/Bay of Pigs: Washington’s First Military Defeat in the Americas.

Another flyer, titled “Favorites from Pathfinder,” features Capitalism’s World Disorder by Jack Barnes; Malcolm X Talks to Young People; Cuba and the Coming American Revolution by Barnes; New International no. 11, with the feature article “U.S. Imperialism Has Lost the Cold War”; The Communist Manifesto by Karl Marx and Frederick Engels; and Cosmetics, Fashions and the Exploitation of Women by Joseph Hansen, Evelyn Reed, and Mary-Alice Waters.

These flyers were used by Pathfinder sales representatives at the BookExpo America convention held in Los Angeles in May, and will be distributed at the American Library Association conference taking place June 21-24 in Toronto.


In the beginning of June, Pathfinder supporters in Greece, taking advantage of new opportunities to travel through both the Greek and Turkish sectors of the island nation of Cyprus, organized a one-week visit to bookstores in that country to take orders for Pathfinder titles and the nine Pathfinder books and pamphlets translated into Greek and published by Diethnes Vima. A total of 33 Diethnes Vima books were sold to five shops, with orders for 16 more from two other bookstores. In addition, 11 Pathfinder books were sold to one English-language bookshop in the Turkish-speaking north of the island. Over the course of the week, supporters visited 15 bookshops in four cities in Cyprus. Among the Diethnes Vima titles placed in these stores were: Problems of Women’s Liberation by Evelyn Reed, U.S. Imperialism Has Lost the Cold War, The Second Declaration of Havana, Yugoslavia: the Roots of the Conflict, and Imperialism’s March toward Fascism and War.

“As soon as we brought our stock of 11 books and placed them on the desk” at one shop that stocked English-language titles, wrote team members Maria Plessa and Natasha Terlexis, the buyer said, “these are very salable, all of these will sell. I’ll take them all.” The titles she purchased included Malcolm X Talks to Young People, Capitalism’s World Disorder by Barnes, New International no. 7, To See the Dawn: Baku, 1920—First Congress of the Peoples of the East, and Art and Revolution by Leon Trotsky.


Meanwhile, in Athens, Greece, a sales promotion campaign for the recently published Greek edition of Problems of Women’s Liberation has netted sales of 45 copies of the book at 10 bookstores that supporters recently visited. In response to a press release sent out by Diethnes Vima about the book, the May 9 issue of Bibliothiki, the literary supplement of the largest circulation newspaper Eleftheroltypia, ran a review of the book along with a photo of its cover. “In her articles Evelyn Reed analyzes the economic and social roots of the oppression of women over the ages. She explains why the oppression of women is the result of property relations (and not gender relations) and presents a clear perspective for women’s emancipation,” the review stated. After the article appeared two bookstores that had not previously placed orders requested copies of the book. Supporters in Greece are also planning to staff a booth at the three-day annual Anti-Racist festival July 4-6, which attracts thousands of youth and immigrants every year.

Georges Mehrabian, Natasha Terlexis, and Maria Plessa from Athens, Greece, contributed to this column.  
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