The Militant (logo)  
   Vol. 67/No. 7           March 10, 2003  
 
 
Volunteers target February 17 for
sales effort with Pathfinder titles
 
BY JIM ALTENBERG  
Volunteers organizing the sales of Pathfinder books to bookstores and libraries have set the February 17 President’s Day holiday for a concentrated effort to call on bookstore buyers and managers.

While many Pathfinder supporters will have the February 17 holiday off from work, bookstores generally remain open for business. This will give sales representatives a chance to get back to bookstores they have visited in the past several months with some of Pathfinder’s new titles as well as with the 2003 Pathfinder catalog that is just off the press.

The catalog presents the entire range of Pathfinder’s revolutionary books and pamphlets in an attractive format.

Sales representatives will be taking along Pathfinder’s newly-published Marianas in Combat: Teté Puebla and the Mariana Grajales Women’s Platoon in Cuba’s Revolutionary War 1956-58. Published in both English and Spanish, this new book contains an interview with Teté Puebla, a brigadier general in Cuba’s Revolutionary Armed Forces who served in the Rebel Army’s first all-women’s unit during the revolutionary war to overthrow the U.S.-backed dictator Fulgencio Batista.

They will also be taking Malcolm X habla a la juventud, the first-ever publication in Spanish of Pathfinder’s collection Malcolm X Talks to Young People. Both the English and Spanish editions are new and include material by Malcolm X that has never been available in print before. There is also a Farsi-language edition.

Last month, supporters of Pathfinder in New York organized a similar sales campaign on Martin Luther King Day. They called on five store buyers, showing them the new Malcolm X title and material about other recently-published and forthcoming books. They were also able to use the day to train new volunteers on selling Pathfinder books to bookstores and other outlets.

Pathfinder sales representatives volunteer their time and effort to widen the distribution through bookstores and libraries of revolutionary literature published by Pathfinder Press. A five-person coordinating committee works under the direction of Pathfinder and the Pathfinder Reprint Project to set goals for sales, organize the work of sales representatives, and produce promotional material on the books.

Jim Altenberg is a member of the Pathfinder Reprint Project steering committee.  
 
 
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